I spent quite a bit of time creating a really nice guide to the best tactics to writing on Medium to incentivize email signups via my own custom form before they added signups and can you guess how many that got me after 1 year?
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Signups are just plain hard for anything, let alone a partner program like this one. I agree that it is quite a difficult task they are suggesting by trying to make us all affiliate marketers for the platform. Good intentions, but I would prefer us writers get incentivized more than our target audience.